Intended for healthcare professionals

The need for dermatologists

This article reviews the provision of dermatology services and the changes that appear to threaten them. In addition to the diligent work done by many individuals at different levels (especially at the British Association of Dermatologists [BAD]), there is a role for every dermatologist, on a day-to-day basis, to change perceptions that will pay dividends to all. This article draws upon my experience of developing software, creating a product and brand and then selling them.
Dermatology in practice 2008; 16(4): 8–10
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