A global awareness campaign, ‘AD Days Around the World’, has been launched by LEO Pharma to highlight the experiences of people living with atopic dermatitis, the most common form of eczema.

Atopic dermatitis is a chronic, inflammatory skin disease characterised by intense itch and eczematous lesions. The condition is the result of skin barrier dysfunction and immune dysregulation, leading to chronic inflammation.

In collaboration with patient advocacy organisations in France, Italy, Germany and Spain, the campaign shares real patient stories to educate and inform people living with atopic dermatitis that, regardless of nationality or culture, there is hope, despite common everyday challenges.

The campaign features global patient advocate Ashley Ann Lora, who travelled from the US to France, Italy, Germany and Spain to document the stories of four women – Marjolaine, Laura, Julia and A´frica – who are living with atopic dermatitis, each at a different stage in their lives.

Ashley Ann Lora explained: “My hope is that the experiences shared through these stories will help people living with AD atopic dermatitis feel seen, heard and connected to others around the world with this condition. I also hope these personal stories help others gain a better understanding of their own eczema.”