Intended for healthcare professionals

Comment: A burning platform

Neill Hepburn
The literature on change management often refers to the concept of a ‘burning platform’ to create an awareness of the need for change. The idea is to describe, often in dramatic terms, an urgent or compelling situation to get people’s attention and create a general recognition, and acceptance, of the need for change. This concept has its uses, but it needs to be used judiciously; otherwise, people simply ignore the message.
Dermatology in practice 2015; 21(4): 75–75
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